A couple weeks ago we featured a Leading Operations Online post from Iggy Fanlo, CEO of adBrite, a display and video ad exchange. The post discussed the need for publishers to provide transparency and work with ad exchanges.
This week adBrite annouced the availability of Audience Manager. Read the press release. We spoke to Lucy Jacobs, adBrite VP of Sales, Marketing and BD to get further details about Audience Manager.
Q: What exactly is Audience Manager and how does it fit in with adBrite’s current offerings?
LJ: AdBrite Audience Manager allows buyers to understand which data is driving the best performance and ROI for their campaigns. Advertisers can glean insights into what data is driving lift, engagement, performance, etc., and then buy the data that is performing adequately. adBrite has taken a very transparent approach as a no cost broker and enabling advertisers to buy data on a CPM basis independent of the media cost.”
Q: How would someone access Audience Manager?
LJ: Advertisers can access Audience Manager through our User Interface organically, or by working with our Account Management Team.
Q: How do advertisers stand to benefit from Audience Manager?
LJ: For advertisers, Audience Manager ensures that their buys are better targeted, more effective and provide better insights.
Q: The release mentions brand safety options – is this service being provided through Proximic?
LJ: Brand Safety is provided by many vendors, including but not limited to Double Verify and Proximic.
Q: What is the benefit, if any, of Audience Manager to publishers?
LJ: Audience Manager helps advertisers make smarter decisions around buying audience which means there buys are more targeted and hence advertisers are willing to bid higher increasing publisher yield.
A couple weeks ago we featured a Leading Operations Online post from Iggy Fanlo, CEO of adBrite, a display and video ad exchange. The post discussed the need for publishers to provide transparency and work with ad exchanges.
This week adBrite annouced the availability of Audience Manager. Read the press release. We spoke to Lucy Jacobs, adBrite VP of Sales, Marketing and BD to get further details about Audience Manager.