AdMonsters Publisher Maturity Index: The Initial Findings
With the swift and continuing evolution of ad operations, the challenges publishers face when evaluating their capabilities abound. Informed decisions on how and where to invest time, money, resources and manpower are often overshadowed by 'gut-feeling' decisions as publishers feel the pressure to maintain a competitive stride.
The Publisher Maturity Index – a collaboration between AdMonsters and Acceleration – seeks to take the uncertainty out of ad ops management and investment by providing the first-ever quantitative overview of publisher operations and technologies. Publishers can take a brief 10-minute survey, from which we are compiling datapoints and measurements on several workplace elements, including staffing levels, sell-thru, technology use and adoption, and other common issues.
We introduced the survey in late August and, with responses collected from 38 different publishers, we've compiled some of the Publisher Maturity Index's initial findings. Some findings are promising. For instance, 63 percent of surveyed publishers are dipping their toes into audience targeting. While other findings may serve as a wake-up call (i.e., the nearly half of surveyed publishers who don't yet have a dedicated QA process).
Download the Initial Findings to take a peek at some of the PMI's earliest revelations. And, stay tuned as we release the entire report in early 2014. Also, publishers, head over to the survey now to help both you and your industry peers gain comparative perspective on the industry.
Rob Beeler is Vice President of Content and Media for AdMonsters and has worked in Ad Operations for over 15 years. Rob oversees the development of content for AdMonsters events and is Editor in Chief for AdMonsters.com. Rob Beeler joined AdMonsters in October 2008 after nearly 10 years at Advance Internet, a leading creator of local news and information web sites across the United States. At Advance Internet, Rob started as the only Ad Operations person and developed a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting, becoming Executive Director of Ad Operations and Analytics in early 2007. Rob graduated from Syracuse University in 1990 with a dual major in Producing for Electronic Media/English. Rob currently resides in Hazlet, NJ, with his wife Nancy and their three children.