The AdMonsters' Publisher DMP Evaluation Playbook
Media buyers increasingly want to target specific audiences, and are using technologies that evaluate and buy impressions based on audience data. In an advertising environment increasily based on audience segments, DMPs or data management platforms, have become an integral tool in helping publishers truly understand the value of their audiences. Publishers that have unique audience segments can be pro-active and approach buyers with opportunities that are differentiated from the rest of the market.
But, not all DMPs are the same; and, not all publishers' needs are equal. Our Publisher DMP Evaluation Playbook, sponsored by Lotame, gives publishers insight into evaluating the need for a DMP (including helpful tips by AdOpsInsider's founder and writer Ben Kneen), as well as how to choose the most effective DMP for a publisher's needs.
For publishers that have the resources and a proper business strategy, picking the right solution is critical. The evaluation process behind selecting a DMP is a project in itself, requiring a dedicated project manager and the participation of all stakeholders (e.g., sales, editorial) from the very beginning. Download the playbook today to learn more about the growing world of DMPs and their growing benefit to publishers.
Joshua R. Weaver, Web Editor
Joining the AdMonsters' team in December 2012 as Web Editor, Joshua has a creative knack for writing, and an even deeper love for learning new things -- including the world of digital advertising. Formerly an editorial assistant at TheRoot.com, a leading online, African-American news website, Joshua spends his time scouring for the latest and most influential news on ads and ad-operations for AdMonsters.
In addition to his tenure in the editorial world, Joshua spent a year trampling over pitches and press releases while part of a Washington, D.C.-based lifestyle public relations firm. When off the Clock, Joshua enjoys gallery-hopping, wandering Brooklyn, and wallowing in the fresh-cut grass at Central Park's Sheep Meadow.
Follow Joshua on Twitter: @jwheeva