The AdMonsters Daily Digest - Thursday 26 July 2012
AdMonsters News Round-Up – 26 July 2012
Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.
We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!
Is integration the key to Display’s success?
Integrating banner ads with social, search and e-mail is critical to the long-term success of the industry writes eMarketer. Is it the logical next step? Read more here.
Data now key for AOL
AOL CEO talks candidly about the online giant’s approach to the display market amidst market-beating Q2 results and discusses the use of ‘transformational data’ – read the full story here.
As popular as a Zynga step-child
Gaming leader Zynga reports less than stellar performance after Q2 – posting a staggering 37% loss. Amidst the debris CEOMarc Pincus points to two glimmers of hope on the horizon, real-money gaming and the fledgling gaming ad market. Get the full story here.
Location, Location, Location
Foursquare announces ‘promotional updates’ for the location based social networking service. Find out more about the innovative ad push on MediaPost.
Google’s continued growth (UK)
The search giant reported 42% YOY growth with Q2 revenues coming in at over $1.1bn (US). Read the full report on eMarketer.
AdMonsters alum Gautam Srivastava is a digital marketing, editorial and content expert. G – as he likes to be known –worked alongside some of the brightest minds in the online advertising industry whilst as AdMonsters and has now moved on to run his own editorial team covering all things digital. Follow him on Twitter: @Technolo__G.