The AdMonsters Daily Digest - Monday 6 August 2012
Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.
We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!
Verve Wireless on Apple’s UDID
As mobile spending increases at a rapid pace (nearly 100% up YOY for 2012 now at a whopping $2.3bn) Tom MacIsaac of location based ad targeter Verve Wireless talks the mobile landscape and the implications of Apple’s proposed new UDID (Unique Device Identifier) - read it on AdExchanger.
FT’s John Ridding: Paywalls and Passion
MediaWeek delves into the big brain of the Financial Time’s CEO on the benefits and challenges facing Publishers who opt for the Paywall and analyses the FT’s successes. Read on MediaWeek here.
Scared of Ghostery?
You needn’t be according to Evidon. The Privacy giant addresses concerns around its business model by consumers in this insightful and thoughtful blogpost.
The Tech Stack
Exchange Wire tackles the subject of the technology stack. What is a stack? What’s the appeal? And who are the players keen to position themselves in this brave new world? Read more here.
AdMonsters alum Gautam Srivastava is a digital marketing, editorial and content expert. G – as he likes to be known –worked alongside some of the brightest minds in the online advertising industry whilst as AdMonsters and has now moved on to run his own editorial team covering all things digital. Follow him on Twitter: @Technolo__G.