Leading Operations Online
February 3, 2012
facebook mobile mobile rich media Paul Gelb
Gavin Dunaway
There was a fair deal of relief spread around following the announcement of Facebook's IPO yesterday. First off, investors who had been dying to get their hands on a piece of the social network's business knew their time haunting the secondary markets was almost over.
But even bigger, so much speculation about and guesstimating Facebook's ad revenue was put to rest as the S-1 offered some hard numbers. Now we know 83% of Facebook's $3.7 billion in revenue came from advertising, and that $3.15 billion was up 145% year over year. Also impressive: fourth quarter ad revenue jumped to $943 million vs. $798 million in the third quarter.
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February 2, 2012
Gautam Srivastava
We sat down with OPS Markets' Keynote Speaker Martin Kelly from Infectious Media and quizzed him on the RTB market place, the digital ad landscape in 2012 and got his predictions for our industry in 2012.
RTB really took off in 2011, what do you see happening in a more mature market place for RTB in 2012? Are there any areas in which you feel it’s fallen short/not been exploited?
2011 was an amazing year for RTB and I feel like it's really starting to be a topic in mainstream marketing conversations...
February 2, 2012
ADObjects big data bitly brandwatch collective[i] data management platform DataXu social data
Gavin Dunaway
“How many of you know what Big Data is?” asked Heidi Cohen, ClickZ columnist, adjunct NYU professor, President of Riverside Marketing Strategies and moderator of the panel discussion at the Media Cross Media (MXM) Big Data event.
A decent percentage of the crowd gathered at the Corporate Tax Network’s offices on the 60th floor of the Empire State Building raised their hands.
“How many of you are actually working with Big Data?”
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January 31, 2012
adtruth cookies device identification DNT privacy w3c
Gavin Dunaway
Device recognition specialist (no cookies required) AdTruth, a division of 41st Parameter, has further upped its pro-privacy ante by joining the World Wide Web Consortium (commonly known as W3C) – specifically the Tracking Protection Working Group, which is developing guidance for implementing and adhering to Do Not Track (DNT) functionalities for browsers, publishers, marketers, advertising technology companies and others. Founder and Chief Innovation Officer Ori Eisen gave us some thoughts on why AdTruth joined the W3C and publishers shouldn't fear DNT while sharing the advantages of device identification over other tracking technology.
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January 31, 2012
Gautam Srivastava
Martin van der Meij will be leading his session Taking the Secondary Channel to New Levels at OPS Markets in London on February 9.
SIgn up today and stay ahead of the digital advertising curve. Get more information at the bottom of this page.
How has De Telegraaf approached RTB and what do you see as the main challenges for publishers in the RTB market?
The biggest challenge we see is making sure the premium/direct strategy stays separate from what’s happening on the Automated Trading Platforms (ATPs) – how do you prevent channel conflict? At TMG, we're of course still struggling with this issue. But more and...
Director, Digital Sales Strategy
Disney ABC Television Group, us
