Leading Operations Online
For the first time in history, the UM Ad Ops team is getting a summer intern. Apparently, there are a lot of mundane and basic tasks associated with Operations (who knew!), and our team will be able to push those tasks onto the intern for the next 2 ½ months. We are all very excited.
I haven’t met the intern yet (for now let’s call him Bob), but he was interviewed by Brooke, one of our Rockstar Ad Ops Managers. Brooke assures me he is smart, organized, and eager to learn. Those are the top traits we look for in a new Ad Ops team member, so we should be all set for a successful summer.
When Bob starts in two weeks, I plan to meet with him and share my “lay of the land” talk. Basically, when new employees start, I give them a high-level overview of our industry in an attempt to put things into perspective for them. It’s my belief that people perform better when they understand why they are doing something, what the objective is, and how it fits in to the broader company goals. Context is key.
For simplicity, I’ve arranged my key points for Bob into...
Did we miss you? Don't fret too much, check out our chat with Pandora's Joanna Bloor right here. And, stay tuned for our next Monster Radio webcast. Trust us, you won't want to miss it!
This week on Monster Radio: We chatted with Pandora VP of Sales Operations Joanna Bloor.
This week digital radio stalwart Pandora announced integrations with media buying platforms Mediaocean and STRATA, establishing an automated transactional process unlike any other in digital media. Bloor, who keynoted at last year's Mobile Publisher Forum in San Antonio, will go into operations' role in developing Pandora's proprietary technology...
Written by AdMonsters' U.S. Editor Gavin Dunaway for The Makegood.
Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know.
Five years ago, I moved to NYC from DC with a laptop and an iPod as my only media consumption devices. Eventually I got a TV, and then another – one a smart TV, the other hooked up to an Apple TV, both with easy access to my Netflix and Hulu Plus accounts. The $3 antenna I bought from the discount store delivers a pretty impressive signal on the rare occasions I use it. Every week, my Internet provider wastes postage and paper trying to offer me some amazing deal for adding cable and phone service. (Hardline? How 20th century.)
Am I forward thinking? Perhaps just cheap? Probably more the latter than the former, but overall I’m pigheaded – if I’m going to consume media, I want to watch what I want,...
Look, we don’t have anything against retargeters. Some of our best sponsors are retargeters, and we’ll be the first to say the channel occasionally gets a bad rap. Execution is the real challenge – too often advertisers blanket consumers with repetitive creative, possibly for products they have already bought. It can get to the point where brand association turns negative. Retargeting may be a straightforward art, but it’s hard to master.
Publisher audience extension, of which retargeting is the most basic form, is much the same way: To ensure against campaign underdelivery or meet an advertiser’s budget demands, a publisher can literally track down recent visitors on third-party sites and buy the inventory. But there’s much greater potential here – as I explained in an earlier article, the chief purpose of audience extension is building deeper connections between advertisers and publishers, and a bit of retargeting ain’t...
Click Here to Download the Report!
In 2012, the IAB officially recognized viewable impressions as a viable metric with its 'Making Measurement Make Sense,' or 3MS initiative. Today, viewability occupies the ad ops spotlight, as debates grow both for and against the controversial metric. And, with the discussion on viewable impressions gaining traction, it's important for ad ops professionals to know the facts and nuances of viewability.
Acceleration's newest whitepaper on viewability delves into the world of viewable impressions, discussing some of the intricacies of the evolving world of viewability, while debunking some of the misconceptions surrounding the metric. For instance, viewable impressions are not predictable -- the manner in which one web visitor views a webpage may be different than the next,...
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Operations Management
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Programmatic Direct
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Audience Extension
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Responsive Design
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Viewability
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Private Marketplace
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