Ad Ops News

August 15, 2011 display advertising
The Australian online advertising market is on track to surpass $3b in 2012, with the online advertising expenditure for the 2011 financial year growing 20 percent year-on-year to reach $2.455b. The data, which was released today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), also showed online expenditure for the second quarter of 2011 totalled $655 million – an increase of 19 percent year on year. The full year results were...
August 15, 2011
New York, NY (August 15, 2011)— The Interactive Advertising Bureau (IAB) today called on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial new domain-naming plan, saying that the program to assign hundreds of thousands of new domain names would cause incalculable financial damage to brand owners, including the hundreds of media brands in its membership. These “top-level domain” addresses, which could include domain endings that focus on specific...
August 15, 2011 google mobile
  Google adds Motorola Mobility to its profile, expanding its reach in mobile. MT Google Inc. agreed to acquire Motorola Mobility Holdings Inc. for about $12.5 billion in cash, a move that would make Google more competitive in the mobile-computing market. The deal, which comes just eight months after the split of Motorola Inc., would give Google control of Motorola Mobility's attractive patent portfolio after the Internet giant recently missed out on a bid for Nortel Networks Corp.'s...
August 12, 2011 mobile
 14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011 Newspapers/Magazines and Product Packaging Most Likely Source of QR Code QR Code Users Most Likely to Scan Code while at Home or Store RESTON, VA, August 12, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix...
August 11, 2011 eXelate real-time bidding vertical ad network
 New DataLinX features, Audience eXtender and Tag Manager, help leading media companies drive revenue and reach  NEW YORK, Aug. 9, 2011 /PRNewswire/ -- eXelate, the engine that powers 20 billion real-time, privacy-compliant data connections each month for over 200 publishers and marketers reaching over 200M unique users in the U.S., today announced that Longboard Media has selected the company's DataLinX Data Marketing Platform. As the leading shopping vertical ad network...
August 11, 2011
FAIRFIELD, Conn., August 11, 2011 – The Media Dash™ has won “Best New Products and Services” in the prestigious Golden Bridge Awards for its The Media Dash Local platform, a web-based, self-serve radio advertising platform.The coveted annual Golden Bridge Awards program encompasses the world’s best in organizational performance, products and services, executives and management teams, women in business and the professions, innovations, case studies, product management, public relations and...
August 11, 2011 Mobile Advertising
Personalized mobile advertising, more than location-based, might be the key to successful mobile campaigns. MT Despite the hype surrounding location-based messaging to mobile users personalization still trumps location-based messages. Of the 2,000 or so Americans surveyed for the research from Upstream 59% of feature phone users ranked personalization over timing (18%), lifestyle (16%) and location (8%). Those with more sophisticated mobile devices responded similarly. Sixty percent preferred...
August 10, 2011 Devices video
What's interesting is the iPad app from Cablevision functions like another TV in your house. You can't play it outside of your own Wifi network. Yet Viacom was apparently not happy with another distribution channel that they didn't know about in advance. For now it seems the matter is settled but there could be problems in the future as MSOs provide video content to more platforms. SK A short-run feud between Cablevision and Viacom has been resolved. Earlier today, the two companies announced...
August 10, 2011 ad networks audience targeting
IndieClick has been around for a long time; operating with advertisers and publishers in the youth market. It not a surprising acquistion for Demand Media who will benefit from the audience IndieClick brings to the table. SK Demand Media said it will acquire ad network IndieClick and social media product developer RSS Graffiti. The firm also said it will expand its existing partnership with Google through which it sells portions of its ad inventory.Despite reporting a 32 percent year-over-year...
August 10, 2011 Mobile Advertising
 Mobile ConceptLinks carries patented smart technology that precisely delivers relevant text links and improves user experience   August 10, 2011 – New York, NY – Mobile Theory and NetSeer today announced Mobile ConceptLinks, a joint offering that will change the competitive landscape of mobile advertising by providing publishers with the ability to monetize 100% of their mobile traffic. Mobile ConceptLinks is a new advertising product that uses proprietary contextual technology to...
August 9, 2011 behavorial targeting privacy
Clarity on do-not-track and what it means related to behavioral targeting from the folks at Bluekai. SK BLUEKAI – The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we set the record straight. The conversations...
August 9, 2011 Mobile Advertising
 With mobile advertising predicted to boom, which practices will maximize success? MT  Mobile advertising is expected to grow from $1.6 billion worldwide in 2010 to $3.3 billion in 2011, and will reach $20.6 billion by 2015, according to Gartner research released June 16. However, so far, profits are being enjoyed mainly by wireless carriers, technology providers, a few ad networks, aggregators and, to a lesser extent, publishers and consumers. But the mobile realm is not yet...
August 9, 2011 local mobile advertising Mobile Advertising
 Camber Tech's Adlibrium, partnered with the Clinton Global Initiative, puts mobile advertising in the hands of local businesses and non-profits. MT  Camber Tech, an advertising and social media startup founded in 2008, is officially revealing today that it has raised $1.5 million in seed capital from a host of international angel investors. The startup plans to use its recent infusion of capital to ramp up marketing efforts and continue cross-platform development of its mobile apps....
August 8, 2011
  Does your state prefer Android or an Apple iOS? PCMag.com covers the state-by-state map of smartphone preferences found in Jumptap's latest STAT, a monthly report of mobile trends and targeted mobile advertising. MT  More than 83 million users of Jumptap's mobile advertising platform have weighed in, and what appears to be a small civil war has broken out between users of smartphones running Google's Android operating system versus Apple's iOS. According to the company, users...
August 8, 2011 data metrics
According to NMA, Nielsen plans to use Facebook data to create a system similar to television; first launching in the US with the UK to follow... SK Nielsen is to roll out a method of measuring online display ad campaigns which gives advertisers more transparency over who is seeing their ads.
August 7, 2011 video
Why does television continue to dominate ad spend? According to this article form the NY Times, it is a tried and true medium that continues to deliver, it's easily measured, and the continuing need to stay competitive. Even in a downturn, you can not risk losing market share to your competition. SK The overall economy is muddling, but the tried-and-true commercial continues to draw merchandisers. The economy is faltering and consumers are scared, but you wouldn’t know it by watching television...
August 5, 2011 advertising adxpose Mobile Advertising mobile analytics Mobile Marketing online advertising
  BizReport explains how Augme's purchase of HipCricket and comScore's pending acquisition of AdXpose should blow the lid off mobile marketing analytics. MT comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how. First up, Augme's planned purchase of mobile hub HipCricket; the purchase is expected to close by the end of August....
August 5, 2011 social media advertising
A well timed move by Facebook, releasing new functionality for advertisers as Google Plus keeps the door closed on brand pages for now. SKFacebook has opened its advertising API from a closed beta trial to allow all developers to create tools around its advertising service.The API allows developers and agencies to build tools and technology by using Facebook’s data and assets to better scale ads and campaigns on Facebook’s self service display ad service.
August 4, 2011
2 out of 5 Smartphone Subscribers Now Use Android Platform RESTON, VA, August 4, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android...
August 4, 2011 Mobile Advertising
Subway customers will soon be able to place orders from their mobile phones, as Subway is about to begin a worldwide mobile commerce and mobile advertising campaign. MT Subway is preparing a global mobile marketing and m-commerce push, and plans to roll out transactional HTML5-based websites and applications in the U.S. and other territories starting early next year. The quick-serve sandwich chain has dabbled with mobile marketing activity in the past - including display ads from vendors such...
Rocket Fuel