Ad Ops News

November 10, 2011 Mobile Advertising Paul Gelb razorfish
 Paul Gelb of Razorfish, a keynote speaker at our upcoming OPS Mobile conference, explains the challenges to mobile's growth and elaborates on the potential of the cross-platform mobile, social TV experience. MT   Despite the hype that continues to surround it, advertisers and marketers have been relatively slow to invest in the mobile channel, which is perhaps surprising given the amount of time consumers are already spending with smartphones and tablets. According to Razorfish...
November 7, 2011 ad creative testing Adobe
Project Adthenticate Improves Efficiency, Predictability and Profitability for Publishers, Creative Agencies, Ad NetworkSAN JOSE, Calif. — Nov. 7, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Project Adthenticate, a hosted service for ad validation and optimization against a repository of specifications. Adthenticate makes online ad testing more efficient for publishers, rich media vendors and creative agencies while also improving the dynamic workflow between agencies...
November 7, 2011 Mobile Advertising mobile Web
Bottled Water Company Deploys Hipcricket-Developed Mobile Websites, QR Codes and Interactive Voice Response in "Le Club Perrier" Promotion KIRKLAND, Wash., Nov 03, 2011 - Hipcricket, the one-stop mobile marketing and advertising company owned by Augme Technologies, today announced that Perrier, a global manufacturer of Sparkling Natural Mineral Water owned by Nestle, turned to Hipcricket for the mobile components of its latest Le Club Perrier...
November 7, 2011 Mobile Advertising
  Nexage announced last week that the Nexage Revenue Platform, a fully integrated real-time bidding (RTB) and mediation platform, is delivering a 3.8x premium for publishers providing location-enabled impressions for the last 3 months. Although bounded by supply-side constraints, the demand for location-based data is booming. MT  Location, location, location: It’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads, according to real-time bidding...
October 31, 2011 Mobile Advertising
From TechCrunch, an examination of Nokia's role in the battle over mobile advertising. MT  Mobile advertising as you’ve likely heard, is hott right now. (With two “t’s”, yes.) According to comScore, mobile advertising spend is projected to hit $2.5 billion by 2014, with $2.7 billion projected in mobile ad revenues for this year and $6.6 billion by 2016.What’s more, in August, 84.5 million people in the U.S. owned smartphones, and that number continues to grow. In the U.S., the...
October 31, 2011 mopub
MoPub Marketplace, the 'trading floor of mobile advertising,' enables ads to be purchased and sold in a transparent manner and is now open to major media publishers and independent app developers San Francisco, Calif. (PRWEB) October 27, 2011MoPub, the mobile advertising startup founded by former AdMob and Google employees, is today announcing the launch of MoPub Marketplace. Marketplace is the first self-service, real-time bidding platform for mobile advertising, aimed at giving...
October 20, 2011 IAB
This mobile coverage is brought to you by AdMonsters OPS Mobile.Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York. ‘Mobile Rich Media Ad Interface Definitions’–MRAID–Empowers Seamless In-App Advertising Across the Mobile Landscape NEW YORK, NY (October 20, 2011) — The IAB Mobile Marketing Center of Excellence today released the final version of “Mobile Rich Media Ad Interface Definitions,” or MRAID. This...
October 17, 2011 google Mobile Advertising
  Larry Page reports staggering numbers on potential mobile advertising revenue. For Google, revenue from mobile continues to surge, especially revenue from mobile search. MT  Google's chief executive Larry Page says that there are now than 190m Android devices in use, and that mobile advertising through it is on course to generate $2.5bn (£1.5bn) annually. Speaking at the company's earnings results, Page said: "The growth of Android is mind-boggling too. Over 190m devices have...
October 17, 2011 branded apps Mobile Advertising
 A highly-optimized mobile site has significantly lifted Gap's online conversion rates. Gap's savvy mobile strategy includes a GPS store locator, targeted mobile ads, and an easy-to-navigate mobile site. MT Specialty retailer Gap Inc. claims that the increase in shopping on its mobile site is one of the major reasons why it has tripled its online conversions in the last year.  At its annual investor meeting this week, Gap pointed to the important role that mobile plays for the...
October 12, 2011 Mobile Advertising mobile sites
Customers expected to gain best-of-breed user experience, accelerated mobile site delivery and control across multiple screens New York, NY and Cambridge, MA: October 12, 2011 – Netbiscuits, the world’s leading platform for developing, publishing and monetizing sites and apps across all connected devices, and Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud optimization services, today announced the two companies have teamed to deliver optimized mobile web solutions...
October 9, 2011 Mobile Advertising
  A new study by Dynamic Logic released at last week's Mobile Media Summit in New York City declares mobile display advertising more successful than online display advertising. Dynamic Logic's presentation also detailed best practices and biggest mistakes made by mobile display advertisers. MT  NEW YORK--(BUSINESS WIRE)--Mobile display advertising broadly outperforms online display advertising, according to a new study revealed by Millward Brown’s Dynamic Logic at Advertising Week’s...
October 6, 2011
 Maine is for Tablet Lovers CAMBRIDGE, MA. October 5, 2011 – Today, Jumptap, the leader in targeted mobile advertising, released its MobileSTAT Report covering network data for the month of August which revealed, among other things, that Maine was the number one state in tablet usage in August, as measured by its tablet traffic relative to its overall mobile traffic. The spike, clearly driven by affluent vacationers, plays to a larger trend: according to analyst firm Gartner,...
October 6, 2011 cookies IAB
IAB Europe urges EU Member States to consider negative impact of an overly strict consent for cookies (and other storing technologies) Visit the sample site Brussels 6th Oct 2011: IAB Europe and IAB Belgium today launched the website www.cookiedemosite.eu that demonstrates the serious consequences for the consumers’ surf experience of the overly strict consent requirement amendment on cookies and other storing technologies as adopted by the Dutch Parliament on 22 June 2011 (which has to be...
October 5, 2011 display advertising
Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats NEW YORK, NY (September 28, 2011) — Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues of $12.1 billion had represented an...
September 28, 2011 Mobile Advertising
  Poynter describes solutions for mobile publishers to better manage their ad inventory and to avoid the problem of overabundant inventory. MT  The mobile advertising market is booming. Total U.S. mobile ad spending is expected to rise from almost $800 million last year to $4 billion in 2015. This sounds great to publishers hoping to build mobile revenue streams.  The problem is, there are already more ad positions out there than ads to fill them. One study showed that only 18...
September 23, 2011 Mobile Advertising
Energizer Embraces New Mobile Marketing Strategy as the Rock Star Spirit of the Energizer Bunny® Makes Its Way Onto Mobile Devices in the Name of the VH1 Save The Music Foundation ST. LOUIS, Sept. 23, 2011 /PRNewswire via COMTEX/ --The Energizer Bunny® is drumming and rocking his way onto mobile devices everywhere thanks to a new mobile marketing ad campaign on Apple's iAd Network. iAd is Apple's mobile advertising platform, reaching millions of iPad, iPhone and iPod touch users right in...
September 22, 2011 ad networks
Maybe AT&T AdWorks didn't actually come out of nowhere but it is an interesting network to keep your eye on. The ad network is cross-platform display, mobile and connected television advertising. Ford is among the brands running cross-media campaigns through AT&T’s AdWorks network. Those who haven't heard of AdWorks are not alone. The cross-platform online display, mobile, and interactive television ad network has flown under the radar while building up inventory to supplement...
September 20, 2011 display advertising
Solution Provides Timelines and Plans for Pilot Tests and Implementation NEW YORK, NY (September 19, 2011) — The first phase of the Making Measurement Make Sense (3MS) initiative is complete, and has yielded a five-part digital marketing measurement framework. The 3MS Initiative, a joint venture of the ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A's (American Association of Advertising Agencies) announced this framework today. The solutions...
September 19, 2011 ad exchanges mobile video
There are two article links below from DoubleClick. One talks about the release of new tools for their DoubleClick for Publishers product which will allow you to see display, mobile and video from one dashboard. The other is Ad Exchange Direct Deals which allows publishers to offer inventory at a fixed price. Look for more information on these new products soon!  Google Blog: New tools to help publishers maximize their revenue DoubleClick Blog: Introducing Ad Exchange Direct Deals
September 16, 2011 inmobi Mobile Advertising
  Ad Age asks about InMobi's plans for the $200 million in funding secured from Softbank Corp. MT  Mobile ad network InMobi has secured $200 million in funding from Japanese holding company Softbank Corp. this week.  For mobile, that's a boatload of money.  But considering who it's up against -- increasingly dominant mobile players such as Google and Apple, not to mention established independents such as Jumptap and Millennial Media -- this 4-year-old Indian company will...
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