Ad Ops News

December 17, 2012 ad revenue ad stream paywall Publishers revenue
You'd think there'd be an added benefit when it came to advertising and paywalls: the audience behind the paywall could be seen as more loyal to the brand – willing to pay for the content. In addition, the impressions on those pages beyond the general Internet public's reach are theoretically scarcer, and it draw higher demand (and pricing).But no... Josh Sternberg reports that NYTimes.com is not getting higher CPMs for its audience behind the paywall – the media company has not changed what it...
December 17, 2012 mobile Mobile Advertising mobile video mobile video advertising video
According to a recent report led by Business Insider Intelligence, mobile video is on the rise – nay, mobile video is blowing up. And, while it is hardly a revelation that there's an increase in mobile video content, global video-content traffic on mobile platforms is expected to surge at borderline exponential rates between 2013 and 2016.But what's causing the dynamic shift and rise in mobile video? You can thank Moore's law for at least some of the increase. With the advent and...
December 14, 2012 Display pre-roll video video advertising
When it comes to video advertising, the time-tested approaches of Madison Avenue may be more hindrance than help in developing dynamic online campaigns, says MediaPost's Tal Chalozin.Unlike with display, advertisers should not worry about placement – site hierarchy falls by the wayside. What's more, a digital video ad's effectiveness doesn't rely on size. While digital display advertisers vie for the largest piece of the webpage pie, video ads offer the ability to impress in a variety of...
December 14, 2012 geo-location gps legislation location mobile privacy
Now more than ever, cell phones and other mobile devices work as a portable data center, constantly tracking who you are and where you go. In 2011, Apple caught flack for consistently documenting the location of iPhones through WiFi and cell-tower triangulation, and without the express knowledge of iPhone users.Many mobile users unknowingly opt in to device tracking and data collection, often in the name of analytics and diagnostics.Congressional Privacy Technology subcommittee leader Sen. Al...
December 13, 2012 BlueKai data Data Management dpm
What are the key trends in data management? As data aggregation becomes increasingly important, marketers continue to find new and novel ways to collect and use the growing influx of data that they can access. To make better sense of evolving industry strategies when it comes to data management, data-activation company BlueKai commissioned Radar Research to unravel the next wave of essential approaches, blueprints and best practices when it comes to data management.Among the findings, BlueKai...
December 13, 2012 Ad Metrics branding impressions
Delving into the viewability argument, Daniel de Sybel, Director of Technology and Operations at Infectious Media, says advertisers need to look at the small picture when launching brand campaigns.Dan argues that, rather than focusing on the aged metric of impressions, digital-ad strategists should turn to other metrics – primarily viewability. "In reality, the impression as it stands needs to be replaced with something more representative of the benefit to advertisers,” Dan writes.“...
December 12, 2012 Data Management
In a recent interview on his website The Devil's Work, domain expert Chris O'Hara asks WPP Digital's David Spitz about the tight-rope balance between agency and publisher when it comes to data management.The larger the client pool, the more challenges there are in aggregating data, says Spitz, whose company, WPP Digital, represents many large and high-profile brands. And, when it comes to data management for major clients, Spitz's motto is “think big, start small.”“It helps to have a clear...
December 12, 2012
So, just what is native advertising? The folks at Solve Media are trying to make sense of digital ad industry's latest craze. Surveying 800 media buyers, agency creatives, online publishers, venture capitalists, angel investors and more, Solve set out to examine the industry's outlook on the emerging digital ad model.In gist, native advertising means bringing the ad experience closer to the consumer, integrating digital ads into their online user experiences. And the concept is gaining traction...
December 11, 2012 IAB
As ad viewability offerings proliferate, publishers are struggling to find true and effective ways to measure viewable impressions. IAB, the 4A's and ANA have partnered on the Making Measurement Make Sense (3MS) initiative, which is scheduled to go into effect in early 2013 and standardize the measurement of viewable impressions – but the implementation ain't going to be pretty, reports AdWeek's Charlie Warzel. While viewability will help advertisers better appraise their ad-impression...
December 11, 2012
When it comes to programmatic buying, RTB is only the tip of a very large iceberg. But in today's digital ad landscape, the confusion and conflation of all programmatic buying with RTB and ad exchanges has hampered the expansion of automated digital ad sales, according to our very own Gavin Dunaway in Paths to Programmatic Premium, Part I: The Meadow Beyond RTB. But programmatic buying itself offers a wealth of benefits for both advertisers and publications alike; and reaching beyond the...
December 10, 2012
Completely re-organizing the sales squad may seem to be a perennial activity at Yahoo, but recently installed COO Henrique De Castro has offered some bold overhaul plans for the latest (last ditch?) effort, according to a report by All Things D's Kara Swisher. De Castro wants to shift the company's ad sales to a category-based model, moving away from the portal's long-established regional-based model. In the new system, Yahoo sales reps will be responsible for selling the portal's full suite of...
November 29, 2012 programmatic buying
A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions. Over the next few weeks, join Doubleclick as ad tech experts and leaders in the online publishing business share their views on programmatic buying and its implications for publishers everywhere.  In case you missed it, today at 1:30pm, Rob Beeler, VP -...
November 1, 2012 DNT privacy
No doubt you've caught on to all the concern around the Do Not Track protocol, particularly with Microsoft making "on" the default on Internet Explorer 10 – Yahoo! is the latest major publisher to say it will ignore the signal coming from IE10 browsers, adding to the pile of doubt over whether DNT can truly be an effective tool.However, that doubt hasn't (and shouldn't) shed all concerns over the future of cookies – first, third and whatever else – as the EU's E-Privacy Directive...
October 30, 2012 mobile video
Following a lot of pooh-poohing of the programmatic buying space in the digital ad media, nothing quite shows the resourcefulness of real-time automated buying and selling (note that real-time bidding is only a segment of this) like a natural disaster.  Recent AdMonsters speaker Curt Hecht, Global Chief Revenue Officer for TWC, told AdExchanger that revenue from programmatic channels hit their highest level ever on Friday. That included programmatic revenue in mobile and video as well,...
October 15, 2012 viewable impressions
Sue us, will you? No, we'll sue you! Following comScore's blanket suing of its smaller rivals in the viewable impressions arena over eight supposed patent violations, one startup has fired back with a countersuit that also boldly accuses the digital measurement giant of fraud.After procuring a patent from former ad tech player C3i, Jonah and Noah Goodhart's Moat has struck back at comScore, even using language from the company's recent patent battle with Nielsen to belittle comScore's position....
October 11, 2012 mobile
While the latest Internet Advertising Bureau UK report highlighted a 12.6% increase in overall digital ad spend for the first half of 2012, the more impressive numbers were buried in the mobile section: UK mobile advertising grew by 132% in the first six months of this year, with mobile search leaping to £132 million in revenue and mobile display, video, MMS, etc. hitting £50 million – a growth of 90% year-over year. To give you some perspective, the IAB pegged 2011 mobile ad spend at...
October 10, 2012
With hyperlocal advertising on track for $100 billion in revenue by the end of the decade, it’s fair to say that location and geotargeting have truly entered a stage of warp speed. With so much revenue on the line, gaining insights into best practices and sharing lessons and experiences has never been more important and timely for winning over local merchants and national retailers.Join us for a two-day event on Oct. 30-31 in New York City for the second annual gathering of bleeding-edge...
October 4, 2012 analytics
Breaking news live from AdMonsters OPS NY!  Rick Webb, co-founder of The Barbarian Group and new employee at Tumblr dropped the news during his keynote presentation that Tumblr has partnered with Union Metrics to deliver powerful new analytics about how blogs spread across networks. Check out the full press release below:From Union Metrics:We’re thrilled to announce Union Metrics for Tumblr. This is the very first measurement product designed specifically for Tumblr that provides...
October 3, 2012
DUBLIN - Research and Markets has announced the addition of the “Brazil Online Advertising Industry Outlook to 2016 – Forthcoming Sports Events Thrusting the Industry Growth” report to their offering.The report titled Brazil Online Advertising Industry Outlook to 2016 – Forthcoming Sports Events Thrusting the Industry Growth provides a comprehensive analysis on the online advertising industry in terms of the internet users, segments of the online advertising such as the...
October 2, 2012 mobile
The trouble with mobile tracking takes up a fair chunk of the OPS agenda on Oct. 4, including sessions from former Razorfish exec and current MoPub Head of Strategy Paul Gelb as well as AdTruth General Manager James Lamberti – the latter is humorously subtitled "Life Without Cookies Is Pretty Sweet."AdTruth had some joint news with InMobi on Tuesday – version 2.0 of InMobi Ad Tracker (check out our Q&A on the first edition) has integrated AdTruth's global device recognition technology for...
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