Ad Ops News

September 15, 2011 video
London, 14 September 2011:  VINDICO, the video ad-serving and tracking platform, today announces its entrance into the European market, launching into the UK to offer media agencies the easiest way to buy, serve and track all online video ad campaigns via a single dashboard.Launched as the world’s first video ad management platform in the US in 2006, VINDICO currently holds 40 percent market share. As an established US brand, VINDICO provides video solutions to leading agency groups...
September 14, 2011 Mobile Advertising nexage turn
Partnership emphasizes the strategic value of real-time bidding (RTB) in mobile advertising  BOSTON – September 14, 2011 – Nexage, the leading provider of market liquidity in mobile advertising, and Turn, the industry's only end-to-end platform for managing data-driven digital advertising, today have announced a strategic partnership. This agreement enables clients of the Turn Media Platform to buy mobile advertising inventory at the impression level on Nexage’s real-time bidding (...
September 13, 2011 display advertising
Offering provides audience reach and frequency analytics at each funnel stage, benefiting both performance and brand marketers NEW YORK, N.Y., Sept. 13, 2011 – Online targeting platform leader [x+1], www.xplusone.com, today announced Funnel R/F, a powerful toolset that enables marketers to optimize their media plan by identifying and executing the best combination of online ad reach and frequency to more effectively move consumers through the purchase funnel. It will be available Sept. 30....
September 12, 2011 video
This new product called Ooyala Social will allow publishers to distribute and users to buy or rent premium video content via Facebook.  Video publishing platform Ooyala is adding a social component to its videos today with the launch of Ooyala Social, a new HD-quality Social TV experience that brings video sharing and and viewing to Facebook.Ooyala specializes in hosting videos for large corporate and media clients, such as the Telegraph Media Group, Martha Stewart Living Omnimedia, Dell...
September 12, 2011 Mobile Advertising
  Mobile's power comes from its ability to engage consumers in innovative and interactive ways. Five recent campaigns have taken steps toward maximizing mobile advertising's potential. MT  Mobile marketing and advertising efforts are quickly catching up to their digital counterparts. A study of over 3 million respondents conducted by digital marketing firm 360i found that mobile campaigns impacted consumers more than traditional online campaigns in brand awareness, advertising...
September 9, 2011 IAB Mobile Advertising
Public Comment Period Opens for ‘Mobile Rich Media Ad Interface Definitions’—MRAID—Which Standardizes Communication Between Ads and Apps To Increase Efficiency New York, NY (September 7, 2011) –The IAB Mobile Marketing Center of Excellence today released “Mobile Rich Media Ad Interface Definitions,” or MRAID, for public comment. This initiative defines a common API (Application Programming Interface) for mobile rich media advertisements, establishing a framework of principles and...
September 8, 2011 AdMeld Mobile Advertising
  Marc Theerman discusses Admeld's progress toward the future of mobile RTB. MT  Over the past six months, mobile RTB activity has grown significantly across our platform. Though the volumes in mobile are still smaller than “traditional” desktop RTB, mobile is expanding at a much faster rate. That said, the future of mobile RTB is not without its challenges. One of the largest is that iOS traffic, which represents a large portion of the mobile web, remains cookie-less. Cookies are...
September 8, 2011 video
BizReport mentions Near Networks, a video offering for small businesses, and adBrite, which released Real Time Pricing which we also covered here.  Looking to make your mark with video? Or want to get a little more from rich media and display options? Two releases may help - one with a real time pricing option and another which will connect local and small businesses with cost-effective video. First up, the video release. From Near Networks, the local video platform will enable...
September 6, 2011 Medialets Mobile Advertising rich media tablets
  The latest Medialets campaign for Ralph Lauren featured in the NY Times iPad app unlocks subscriber-only content and allows consumers to purchase merchandise within the ad itself. MT  Another milestone in mobile was achieved with the launch of the campaign for Ralph Lauren’s Polo brand in The New York Times iPad app. This campaign marks the first full-month takeover for The New York Times app, a move that’s even more exciting because Ralph Lauren’s Polo unlocks the paywall, giving...
August 31, 2011 Mobile Advertising
Flurry, a mobile apps analytics firm, releases compelling statistics on mobile app inventory spend in the United States. MT  Mobile app analytics firm Flurry has released a new report comparing the U.S. mobile app inventory to traditional Internet display advertising spend, and the results are impressive. According to data pulled from over 100,000 mobile apps on Flurry’s network, app inventory is poised to absorb the equivalent of the U.S. online display ad spend by the end of 2011, if...
August 29, 2011 privacy TRUSTe video
 Largest DAA-approved OBA Compliance Provider to Provide Privacy Solution for Fastest Growing Segment of Online Advertising   San Francisco, Calif. – August 26, 2011 – TRUSTe, the leading online privacy solutions provider and the largest DAA-approved OBA compliance provider, today announced that its TRUSTed Ads OBA privacy platform will provide support for all flash video and rich media advertising – one of the fastest growing segments in online advertising. With “TRUSTed Ads for...
August 25, 2011
Yesterday adBrite announced the release of a new product called Real Time PricingTM, which is designed to help publishers by automatically optimizing the floor price for every page view. Read the press release. AdMonsters asked Iggy Fanlo, CEO of adBrite, a few questions about this new product.   Q: Please explain in further detail how the Real-Time Pricing product will work.   Just as RTB places the optimal bid for each ad impression for the advertiser, RTP sets the optimal...
August 24, 2011 ad exchanges Pricing
Initial Floor-Optimizing Tests Show Significant Revenue Growth; Beta Now Open to Select Publishers San Francisco – August 24, 2011 – adBrite®, the largest independent ad exchange, has begun testing a groundbreaking Real-Time PricingTM (RTP) solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. adBrite uses advanced algorithms to unlock the true audience value of each online ad impression. Real-Time...
August 23, 2011 privacy
Although there seems to be little progress from the government on any privacy legislation, FTC commission member Rosch seems to think there could be a conflict of interest with self-regulation initiatives. Federal Trade Commission member J. Thomas Rosch expressed skepticism about self-regulatory initiatives and said the agency is not yet ready to endorse a do-not-track mechanism or advise Congress on privacy legislation.Rosch, a Republican appointed by President George W. Bush, spoke...
August 23, 2011 video
Eight days between live television and digital distribution is apparently too long for some people to wait. It makes sense to retain the value of first run television air time and along with that the value of the ad slots. However, it's a fair point to say Fox missed out on revenue that could have been generated by making the content available digitally in a shorter timeframe.  Most major media companies have accepted that digital is here to stay, and many are embracing digital,...
August 22, 2011 Mobile Advertising Research
 Millenial Media releases its SMART quarterly report, celebrating its 50th comprehensive mobile research publication. MT  Millennial Media has reached a major milestone in publishing its 50th S.M.A.R.T report, also known as the “Scorecard for Mobile Advertising Reach and Targeting.” As such, the mobile advertising powerhouse has produced the most comprehensive research report to date.  For anyone within the mobile advertising industry, you’ve likely relied on Millennial’s...
August 19, 2011 advertising technology privacy
Major websites such as MSN.com and Hulu.com have been tracking people's online activities using powerful new methods that are almost impossible for computer users to detect, new research shows. The new techniques, which are legal, reach beyond the traditional "cookie," a small file that websites routinely install on users' computers to help track their activities online. Hulu and MSN were installing files known as "supercookies," which are capable of re-creating users' profiles after people...
August 18, 2011 future mobile tablets
  1994 video predicts the tablet with scary accuracy! In 1994, the Information Design Lab, a team of designers, journalists, and researchers, put out a video that is shockingly accurate with its predictions on tablet computers. Take the following quote for example: "Tablets will be a whole new class of computer. They'll weigh under two pounds. They'll be totally portable. They'll have a clarity of screen display comparable to ink on paper. They'll be able to blend text, video, audio, and...
August 17, 2011 privacy
UK laws fail to uphold individuals' privacy rights and must be reformed, a report commissioned by the Equality and Human Rights Commission (EHRC) has said.Individuals' right to privacy is guaranteed in the European Convention on Human Rights and in UK law by the Human Rights Act. UK laws have a "weak, fractured and piecemeal approach to privacy", researchers Charles Raab and Benjamin Goold said in the EHRC-commissioned report. Growing public and private sector demand for personal information is...
August 16, 2011 google mobile
The NY Times explains what Google's acquisition of Motorola might mean for the mobile market. MT  Google made a $12.5 billion bet on Monday that its future — and the future of big Internet companies — lies in mobile computing, and moved aggressively to take on its arch rival Apple in the mobile market. The Silicon Valley giant, known for its search engine and Android phone software, rattled the tech world with its announcement that it would acquire Motorola Mobility Holdings, allowing it...
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