Ad Ops News

September 26, 2012 advertising technology
Certainly one of the biggest opportunities in ad tech today is integrating real time bidding (RTB) systems to core ad serving platforms such that ad serving decisions are made from a single system. This vision of a fully integrated monetization stack is known as holistic ad serving, and it’s going to be big.Holistic ad serving consolidates what is today a fragmented marketplace, modernizes the publisher ad serving stack, and lays the groundwork for advertisers and publishes to transact...
September 25, 2012 video
Seems that Funny or Die's branded content initiatives were too bold to be kept just within the walls of the Internet comedy site. Former Funny or Die Vice President of Ad Sales (and OPS speaker) Ed Wise will head up Turner Branded Entertainment, a new group within Turner Digital Ad Sales that will employ both Funny or Die talent and production teams for creating branded content to be distributed across Turner's linear and digital properties.Working in collaboration with Turner's various ad...
September 20, 2012 Measurement
In a recent Nielsen global study, all forms of paid advertising—TV, print, digital, radio—showed a gap in the “trust factor,” with a majority of respondents reporting that they don’t trust each type much or at all. Conversely, and not surprisingly, “recommendations from people I know” scored highest on trust, with 92 percent of consumers trusting this source completely or somewhat. Owned media, such as brand websites, scored higher than paid advertising but lower than social recommendations....
September 13, 2012 facebook Facebook Exchange nanigans real-time bidding RTB
Following Facebook CEO Mark Zuckerberg's first public appearance (at TechCrunch's Disrupt SF) since the company's IPO, Nanigans, Inc., a Boston-based company focused on automated Facebook advertising software has announced its plans to support Facebook Exchange. Nanigans has been in the news again and again lately for scooping up prominent industry professionals, including a bevy of Harvard professors and Marc Grabowski, former Yahoo! ad sales exec.Nanigans' support of Facebook Exchange...
September 7, 2012 DNT
Microsoft's decision to have the DNT standard on as the default for Internet Explorer 10 just got thrown a big monkey wrench: widely used website hosting software Adobe Apache has been programmed to ignore the DNT signal when the web server is reached by IE10.Adobe's Roy Fielding – a member of the W3C Tracking Protection Working Group, a band of 70-odd companies and privacy advocates tasked with building the DNT mechanism and use guidelines – descriptively titled the patch, "Apache does not...
September 7, 2012 mobile
 With both OPS NY (check out Razorfish's Paul Gelb on mobile tracking) and Publisher Forum: Mobile on the horizon, mobile marketing is weighing heavy on our minds, especially when it comes to data and privacy practices. Apparently the Federal Trade Commission is on the same plane as it just released "Marketing Your Mobile App: Get It Right From the Start."The brief document is akin to a sequel (spinoff maybe?) to "Advertising and Marketing on the Internet: Rules of the Road," and it's sold...
August 29, 2012 mobile mobile apps mobile Web
Since our smartphones move everywhere with us, it should come as no surprise that consumers rely heavily on their phones for all aspects of travel, from booking flights to managing hotel reservations. A study released today by Nielsen has found that 95% of time consumers spend doing travel-related things on mobile is consumed by mobile apps. Consumers only access the mobile web for 5% of their mobile travel time. Consumers choose mobile apps for navigation 98% of the time, with Google Maps...
August 29, 2012 video
Already a devotee of FreeWheel's suite of digital video and cross-channel ad management services, BSkyB took the final plunge and signed up to use the company's revenue and payments system for all of its UK pay TV operations. We caught up with VP of Marketing JoAnna Foyle Abel to hear about the allure of FreeWheel's revenue and payments system in offline settings, the tipping point when it comes to online video ad loads and the increasing presence of "entertainment hubs" such as...
August 27, 2012
All right, so it's not one of those cool three-letter acronyms like CRO or COO, but Chief Marketing Technology Officer still represents a seat in the C-suite. Besides, think of it like stocks on the NASDAQ – sure, most of them have four letters compared to their NYSE cousins, but that's because they're the young, cool kids on the block. You are one of the cool kids, aren't you?But hey, what exactly are the responsibilities of the CMTO? Well, BlueKai says that as marketing becomes increasing...
July 16, 2012 google
Marissa Mayer, a top executive at Google, has been named as the next C.E.O. of Yahoo. Mayer, a Stanford alum, joined Google in 1999 as their first female engineer and became one of the tech giant's most prominent public faces. Mayer joins a few other women, including Meg Whitman, the chief executive of Hewlett-Packard, and Virginia Rometty, the head of IBM, at the top of the food chain in the Silicon Valley.Marissa Mayer, one of the top executives at Google, will be the next C.E.O. of Yahoo,...
July 16, 2012 Real Time Bidding (RTB) Rubicon
The Rubicon Project launched REVV for mobile today, which provides a direct and programmatic mobile ad platform and real time trading marketplace for comScore 500 inventory. LOS ANGELES, July 16, 2012 —  Rubicon Project, the leading independent digital advertising technology company for the comScore 500, today launches REVV for Mobile, enabling publishers to sell mobile ad inventory through both direct and indirect sales channels. Building upon REVV, Rubicon Project’s...
July 5, 2012 ABC freewheel video
Excitement's building among the AdMonsters Team as we prepare for OPS TV next week. With this event in mind, we have our eyes open for video-focused content, which seems to be exploding on the web right now – very timely. This piece from Ad Age explains how ABC has partnered with FreeWheel to effectively monetize the transition as TV moves to digital. According to FreeWheel CEO Doug Knopper, "What we look as the real opportunity here is at some point in the future -- 5 or 10 years away -- the...
July 5, 2012 mobile Venture Capital
New York-based VC Fred Wilson talks about the shift from web to mobile and how entrepreneurs can take advantage of the changing dynamics of advertising. According to Wilson, while mobile-first companies stand to gain from the changing digital ad landscape, "It is not as good news for those who find themselves operating a big Internet business started more than five years ago. You are going to need to make a hard right turn super fast without flipping over the car." If you look at any of the top...
June 29, 2012
Streaming video distributor Ooyala raised another $35 million in fifth-round funding earlier this month. AdExchanger caught up with CEO Jeff Fulcher to discuss the importance of this funding and the future of connected television. Check out the full interview on AdExchanger! Earlier this month, streaming video distributor Ooyala raised its fifth funding round -- $35 million from Telstra Applications and Ventures Group, the investment arm of Australia’s telecom giant, Telstra. In addition to...
June 27, 2012
As you've read, OPS keynote speaker Rick Webb is moving to Tumblr. Rick, co-founder of The Barbarian Group, will be taking the helm as Tumblr's ad sales chief. Rick says about his move, "Now seemed like a great time to join because a) I have the time, b) I love Tumblr, and c) they have an ad product in beta, so it’s more than just endless theoretical discussions about what we could do and more about doing something. Action!" In a Digiday interview, Rick discusses the future of native...
June 26, 2012 2012 london olympics NBC video advertising
With excitement building for the 2012 Olympic Games in London, NBC Olympics and Shazam announced a partnership to deliver a social, interactive experience for viewers of the 2012 Olympic Games. Viewers will be able to use the Shazam App to access a wealth of bonus features, from viewer polls, athlete information, and up-to-the-minute results. Evan Krauss, EVP of Advertising Sales at Shazam, will lead a keynote on the state of the multi-screen union at AdMonsters OPS TV in NYC on July 11th....
June 25, 2012
Counting down the days to OPS? We've got something to tide you over while you wait til October 4. Keynote speaker Rick Webb, cofounder of the Barbarian Group and its COO until 10 months ago, has announced that he's moved to Tumblr! Rick is a phenomenal investor and will lend his expertise in technology and advertising to Tumblr as its new ad sales chief. Rick commented on his new position on his blog: I will be working for Tumblr for the next six months on a full time basis as a consultant for...
June 21, 2012 pubmatic viewable impressions
With a press release issued today, PubMatic jumps on the viewable impressions bandwagon. Pubmatic will be integrating comScore's Validated Campaign Essentials (vCE) tool into PubLink, its enterprise app marketplace. This integration should enable both buyers and sellers to use viewable impressions as a metric. Viewable impressions will be a hot topic at the Publisher Forum in Boston this August! Integration Gives PubMatic Clients Easy Access to comScore Validated Campaign Essentials Tool New...
June 19, 2012 mobile Mobile Advertising
According to a survey by Antenna Software, businesses might be shifting their mobile spend away from third-party agencies and toward in-house mobile marketing endeavors. This shift comes as companies move away from third-party developers, whose mobile work is sometimes out of sync with companies' and consumers' needs. Read the full article at NJBIZ. While United States companies of all sizes plan to more than double their investment in mobile projects over the next year, funds they would...
June 18, 2012 tv advertising video
Simulmedia today announced the expansion of its partnership with TiVo. Through this expansion, Simulmedia will be able to utilize TiVo's data to expand its client base and to drive its cost-effective reach. If you're interested in learning more, Jack Smith, Chief Product Officer of Simulmedia, and Rob Davis, Executive Director, Advance Video Practice at OgilvyOne, will tackle solutions for TV buying in a digital world at OPS TV on July 11th.    NEW YORK (June 18, 2012)...
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