YuMe and Nielsen Find Online Video Buy Boosts TV Campaign
To show how well online video and TV campaigns work together, video advertising platform YuMe and Nielsen examined the effect of a $500,000 online video buy on a major healthcare brand’s $2.6 million TV campaign while the two were running concurrently. The results, shared by YuMe Senior Vice President of Marketing Ed Haslam over on Adotas, are pretty impressive:
"The online ad flight increased reach by 7 percentage points against the 35- to 54-year-old audience. More than 6 million people in the target demographic were not reached by the TV schedule, but instead were picked up only when online video was added to the schedule. Almost 9 million people were exposed to the campaign on multiple screens."
Read the full article to see how online video and the multiscreen experience improved brand lift.