What's New in Behavioral Targeting for Mobile Advertising
Take a look at this article from ClickZ to learn about the challenges of behavorial targeting in mobile. SK
Behavioral targeting adds value to the return on advertising by identifying relevant users for advertisers and making the spend more effective. Due to the complexity of mobile devices, mobile ad targeting is not as advanced as online advertising. Finding ad inventory to reach users with specific behavioral characteristics can be a major challenge. And the more complex the criteria, the more limited and costly the inventory becomes.
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Join AdMonsters' Content Czar Rob Beeler and U.S. Editor Gavin Dunaway as they bring a close to 2013 during a special holiday-edition Monster Radio. From programmatic and video to native and responsive, 2013 has been a whirlwind year for ad operations. As we bid adieu to this year, it's time to take a look at where we stand as an industry and, more importantly, where we need to go. Rob and Gavin will weigh in on the best and worst of 2013, as well as what lies ahead. Join us this Friday, Dec. 13 at 3 p.m. EST to join the conversation.