What is a Data Management Platform (DMP)?

May 2, 2011 Source: Adotas

Confused about DMPs? This article from Adotas may help answer some of your questions about data management platforms. SK

A Crash Course in DMPs

ADOTAS – DMP: What is it? Why does it matter? And why should you care?

At its core, a DMP is the backbone of all online advertising operations for an economy that has increasingly become digital and data-centric. It provides marketers and agencies with a centralized view of all their audience and campaign data while helping them manage and analyze that data to create, target and optimize campaigns that can reach the right people at the right time with the right message.

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