Twitter CEO: Some Days, Mobile Ads Outsell Web Ads
"We're borne of mobile," said Twitter CEO Dick Costolo at a conference in San Francisco on Wednesday. The social media giant reports that it often makes more money per day from mobile advertising than it does from Web ads. Check out the full article, including a comparison to Facebook's mobile advertising stats, at GigaOM.
Costolo’s comments, as reported by Reuters, came Tuesday during a tech conference hosted by The Economist Group. Bloomberg recently reported that sources told them Twitter expects to earn $1 billion in sales by 2014, a number closely tied to the comany’s mobile advertising success.
Twitter’s advertising is integrated into user newsfeeds, in the form of promoted Tweets and hashtags paid for by advertisers, making it well-suited for mobile platforms.