Twitter CEO: Some Days, Mobile Ads Outsell Web Ads

June 8, 2012 Source: GigaOM

"We're borne of mobile," said Twitter CEO Dick Costolo at a conference in San Francisco on Wednesday. The social media giant reports that it often makes more money per day from mobile advertising than it does from Web ads. Check out the full article, including a comparison to Facebook's mobile advertising stats, at GigaOM.

Twitter has raised more money from mobile advertising than web advertising in many instances this past quarter, Twitter CEO Dick Costolo said Tuesday, demonstrating the platform’s success at earning mobile dollars in comparison to peers like Facebook.

Costolo’s comments, as reported by Reuters, came Tuesday during a tech conference hosted by The Economist Group. Bloomberg recently reported that sources told them Twitter expects to earn $1 billion in sales by 2014, a number closely tied to the comany’s mobile advertising success.

Twitter’s advertising is integrated into user newsfeeds, in the form of promoted Tweets and hashtags paid for by advertisers, making it well-suited for mobile platforms.
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