The Rubicon Project expands into mobile ad optimisation
A new mobile advertising tool is promising to help premium web publishers maximise the value of their mobile platforms.
REVV for Mobile has been created by online ad optimisation specialist The Rubicon Project in conjunction with mOcean Mobile, an independent mobile ad platform.
It offers publishers mobile ad serving, campaign management and ad network optimisation to match every mobile ad impression with the highest paying demand source.
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