Red Aril Is A Pure-Play, Data Management Platform Says CEO Soss

March 14, 2011 Source: AdExchanger

The latest industry TLA (three letter acronym) is DMP (data management platforms). This Q and A is specific to Red Aril but also offers good information on data management platforms (DMP) in general. Publishers do you see value in partnering with a DMP? SK

Red Aril Is A Pure-Play, Data Management Platform Says CEO Soss

Jim Soss is CEO of Red Aril, a data management and audience optimization company.. AdExchanger.com: What's your background?  Why get into the startup world? JS: I began my career in enterprise software (prior to the Internet age), and I have been working specifically in the interactive marketing space for about 12 years now.  Prior to [...]

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