Programmatic in the Future: What Does the Publisher's Crystal Ball Say?
A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions.
Over the next few weeks, join Doubleclick as ad tech experts and leaders in the online publishing business share their views on programmatic buying and its implications for publishers everywhere.
In case you missed it, today at 1:30pm, Rob Beeler, VP - Content & Media at AdMonsters, interviewed Curt Hecht, Chief Revenue Officer, The Weather Company, about the future of this technology. Check out the interview below!
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Join AdMonsters' Content Czar Rob Beeler and U.S. Editor Gavin Dunaway as they bring a close to 2013 during a special holiday-edition Monster Radio. From programmatic and video to native and responsive, 2013 has been a whirlwind year for ad operations. As we bid adieu to this year, it's time to take a look at where we stand as an industry and, more importantly, where we need to go. Rob and Gavin will weigh in on the best and worst of 2013, as well as what lies ahead. Join us this Friday, Dec. 13 at 3 p.m. EST to join the conversation.