Programmatic in the Future: What Does the Publisher's Crystal Ball Say?
A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions.
Over the next few weeks, join Doubleclick as ad tech experts and leaders in the online publishing business share their views on programmatic buying and its implications for publishers everywhere.
In case you missed it, today at 1:30pm, Rob Beeler, VP - Content & Media at AdMonsters, interviewed Curt Hecht, Chief Revenue Officer, The Weather Company, about the future of this technology. Check out the interview below!