OPS Keynote Speaker Rick Webb Moves to Tumblr

Counting down the days to OPS? We've got something to tide you over while you wait til October 4. Keynote speaker Rick Webb, cofounder of the Barbarian Group and its COO until 10 months ago, has announced that he's moved to Tumblr! Rick is a phenomenal investor and will lend his expertise in technology and advertising to Tumblr as its new ad sales chief.

Rick commented on his new position on his blog:

I will be working for Tumblr for the next six months on a full time basis as a consultant for their Sales and Marketing team. I’ve been talking to them and working with them for a while on an advisory basis, but I think now is the time and come and help them for a while in a more hard core manner. I obviously love Tumblr, but I also love that they are committed to this whole “good” thing when it comes, well, anything, but also to advertising and revenue. Much like we were at The Barbarian Group. Most of the advertising on the web is crap still, and after fifteen years of working to make it less offensive from the agency side, I’m excited to help try and do so from the platform side for a while.

For a preview of what you'll get at OPS New York, check out the video below from Internet Week, in which Rick explains how ad agencies should embrace technology in the digital age.

To keep up with Rick's work, be sure to follow our coverage leading up to OPS, and follow the man himself on Twitter: @RickWebb.

Get the latest on all things digital at OPS New York, which will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence. Register today for OPS New York, which will be held October 4, 2012.