Online ads to be regulated in UK

September 2, 2010 Source: Marketing Mag

The Advertising Standards Authority (ASA) in the UK has announced that it will be regulating all online marketing and advertising from 1 March 2011.

The implementation of such regulations will allow the ASA to remove advertisements and statements from Facebook, Twitter and pay per click (PPC) ads on all search engines.

Paul Bryne from Greenlight, a search and marketing company, had the following comments about how the change will affect online advertising:

“The ASA has been an active player in dealing with misleading and controversial advertisements in the UK for many years. It will likely operate as it does offline and wait for a complaint to be raised before conducting an investigation and taking action..."

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Marketing Mag