Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

Mobile app analytics firm Flurry has released a new report comparing the U.S. mobile app inventory to traditional Internet display advertising spend, and the results are impressive. According to data pulled from over 100,000 mobile apps on Flurry’s network, app inventory is poised to absorb the equivalent of the U.S. online display ad spend by the end of 2011, if current trends continue.

The best way to visualize this trend, is with the chart Flurry provides.

You can see that, over the past 2 years, “mobile app inventory has grown so aggressively that it can now meet the demand of a mature, 15-year-old form of online advertising,” the analytics firm says.