Latest in Web Tracking: Stealthy 'Supercookies'

August 19, 2011 Source: Wall Street Journal

Major websites such as MSN.com and Hulu.com have been tracking people's online activities using powerful new methods that are almost impossible for computer users to detect, new research shows.

The new techniques, which are legal, reach beyond the traditional "cookie," a small file that websites routinely install on users' computers to help track their activities online. Hulu and MSN were installing files known as "supercookies," which are capable of re-creating users' profiles after people deleted regular cookies, according to researchers at Stanford University and University of California at Berkeley.

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Wall Street Journal

Comments

#1 marcy smith - June 28, 2012

On this matter I read that corporate financial chiefs are playing an increasingly important role in IT investment decisions, according to a joint study published by Gartner and the Financial Executives Research Foundation. Companies are being challenged to adapt as technologies, and the data that result from their adoption and deployment, expands exponentially. With the exception of social media, which scored low in terms of technology initiatives, mobile, cloud, web security and information are top priorities with CFOs.