Industry Welcomes Introduction of Digital Trading Standards Group

February 10, 2012 Source: new media age

Standards from the new Digital Trading Standards Group aim to add structure to the increasingly complex online advertising industry. MT

 

The Digital Trading Standards Group (DTSG) has been set up to develop a set of industry-wide principles aimed at reducing the risk of ad misplacement at impression level. It will be an evolution of the existing Internet Advertising Sales House (IASH) code of conduct.

With the emergence of agency trading desks (ATDs), demand-side platforms (DSPs), ad exchanges, supply-side platforms (SSPs) and other real-time operators within the network space, it was agreed that a broader set of rules was needed.

The DTSG, which will be facilitated by auditor ABC, will bring together all parties within the online advertising ecosystem to consider its role and a new industry code of best practice.

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