IDG TechNetwork CEO Longo On New Private Exchange Strategy With AdMeld

January 12, 2011 Source: AdExchanger

In an article in Ad Age, vertical ad network IDG TechNetwork announced that it has entered into an agreement with sell-side platform AdMeld, who will provide technology and services for a private display ad exchange called TechMediaExchange.com. AdMeld CEO Michael Barrett tells Ad Age's Edmund Lee, "More and more publishers are looking to find ways to reclaim their inventory, which has long been sold in a black-box exchange where buyers get lowest possible rates." Read more in Ad Age.

Peter Longo, CEO, IDG TechNetwork, discussed his company's private exchange strategy...

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