IAB: "Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011"
Mobile advertising has certainly blown up in the past few years, and now the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have partnered to deliver greater insight into the actual monetary investment in mobile ad spend globally. Read the rest on the IAB website!
Recognizing the growing importance of mobile as an advertising platform, IAB Mobile Marketing Center of Excellence and IAB Europe saw the need to deliver greater insight on investment in the medium.
IHS Screen Digest authored the research based on identification of mobile ad spend reported by IABs, harmonizing the data, and employing statistical and econometric models to infer a global market size, split across advertising formats.
Looking in more detail at the investment in the different formats within mobile the figures reveal: