IAB: "Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011"

June 7, 2012 Source: IAB

Mobile advertising has certainly blown up in the past few years, and now the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have partnered to deliver greater insight into the actual monetary investment in mobile ad spend globally. Read the rest on the IAB website!

The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels. This is the first such initiative by digital advertising trade bodies. Underneath the global figure of $5.3 billion (€3.8 billion) for 2011 are regional shares of: Europe 25.9%; North America 31.4%; Latin America 3.5%; Asia-Pacific 35.9%; Middle East & Africa 3.2%.

Recognizing the growing importance of mobile as an advertising platform, IAB Mobile Marketing Center of Excellence and IAB Europe saw the need to deliver greater insight on investment in the medium. 

IHS Screen Digest authored the research based on identification of mobile ad spend reported by IABs, harmonizing the data, and employing statistical and econometric models to infer a global market size, split across advertising formats.

Looking in more detail at the investment in the different formats within mobile the figures reveal:
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IAB