HunanTV New Media and AdChina Announce Strategic Partnership to Develop China's Online Video Ad Market

SHANGHAI, Jan. 25 /PRNewswire-Asia/ -- Hunantv.com, the newly formed media platform of HunanTV, which is the #1 entertainment TV network in China, and AdChina, the leading integrated digital platform, announced a strategic partnership and set up a joint online video ad lab. Three weeks ago, AdChina also announced strategic partnership with CNTV (China Network Television, which is the digital arm of China's #1 media powerhouse China Central Television).

HunanTV new media is licensing AdChina's AdManager as its ad serving, tracking, and brand measurement platform. AdChina will gain the premium ad inventories on Hunantv.com, including exclusive access to Roadblock inventory of all Hunantv.com's inner pages. Industry insiders believe that the partnership gives AdChina a golden opportunity to reach more young audiences, who have tremendous purchase power.

The collaboration will also include the advertising and application development on the brand new social networking site "Mango World" of Hunantv.com. Moreover, the two companies will jointly explore the ecommerce market by taking advantage of AdChina's extensive experience in the operation of "MSN shopping", a B2C ecommerce platform, and the quality user base of "Mango World".

The joint "Online Video Ad Lab" aims to develop cross-platform ad serving technologies and effective interactive ad formats, analyze audience behaviors and establish online video ad guidelines, standards and measurement.

As Ruobo Zhang, the president, general manager and CEO of Hunantv.com, said: "Hunantv.com is the only new media online platform of Hunan TV, and has built an entertainment product line that integrates news, online video, social networking, online games and wireless value-added services across Internet, mobile and digital TV platforms, with four flagship products, Mango Entertainment, Mango TV, Mango World and Mango Games."

"Online advertising is an important revenue source with significant growth potential for Hunantv.com," Ruobo Zhang said. "Via the joint ad lab with AdChina and leveraging AdChina's extensive experience in ad operation and ad serving, we will develop more innovative ad formats, strengthen ad inventory management and build more powerful ad serving and tracking system."