GroupM launches Xaxis: ad industry's most comprehensive audience buying solution
WPP announced Xaxis - a global audience buying company.
In addition to the press release quoted below you can find additional information:
- Marketing Interactive.com: WPP's Xaxis set to track half a billion profiles
- Wall Street Journal: WPP Ad Unit Has Your Profile
New Business Houses World’s Largest Pool of Audience Data; Offers More Consumer Touchpoints than Any Other in the Industry
NEW YORK — GroupM announced today the launch of Xaxis, a global audience buying company that combines all of the demand-side data and technology resources of WPP (NASDAQ : WPPGY) and the trading leverage of the GroupM agencies into a single comprehensive resource. Housing the world’s largest pool of audience profiles in its proprietary database and reaching more touchpoints than any other solution in the industry, Xaxis empowers GroupM clients to deliver targeted advertising to global audiences more effectively than ever before. At launch, Xaxis will have a presence in 11 countries across North America, the UK, Europe and Australia, with plans to expand into additional markets later this year.
See Jakob Nielsen, UK Managing Director GroupM Interaction give the Keynote address at OPS: Markets London July 7 on Xaxis.
About the Keynote Address
Xaxis - WPP/GroupM's new Audience Buying Company
What is Xaxis; the world’s largest audience buying company. It is to use data and technology to enable our agencies to reach and engage with audiences at scale, and in the execution of these objectives, deliver highly efficient and optimized digital media, measurable value, dramatically improved performance, and actionable insights for our clients.
Introducing the Speaker
UK Managing Director GroupM Interaction
Jakob Nielsen is the UK Managing Director of GroupM Interaction, the digital division of WPP’s GroupM. Prior to joining GroupM earlier this year, Nielsen was the Western Europe Sales Director for Microsoft Digital Advertising Solutions. Jakob joined Microsoft in 2002 as the Sales and Trade Marketing Manager for MSN Denmark and prior to that was a Sales Executive at Business IT, a software company. Jakob founded QPeople A/S and Handsoffmedia A/S, two digital marketing companies in Denmark. Jakob started his career in Asset Management working for Dexia Bank Denmark. Jakob holds a Master of Science from Copenhagen Business School and during his stay in California he attended Economic classes at UCLA, Berkeley.
Register now for OPS: Markets London July 7, 2011.