Google Enabling Above-The-Fold Bidding On The DoubleClick Ad Exchange For GCN

It's official. Following up on yesterday's announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange.

A Google spokesperson said:

"For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange interface for certified ad networks to exclude below the fold placements."

This can be critical for both brand and direct response advertisers who want to make sure their ad is seen on a web page - and another important data point in DoubleClick's real-time bidding (RTB)-enabled exchange.