Dutch Law to Require User Consent for Cookies

The Dutch Parliament is making headlines for passing a law on Wednesday for two major reasons: net neutrality (namely in the telecommunications sector - preventing carriers from charging extra for internet based calls such as over Skype), and explicit consumer consent via opt-in mechanism to receive cookies (EU Privacy directive).

Instead of the usual article quote I've gathered several links together below from different sources about this news. Since this is a new development we'd like to hear what you think about how this will impact online advertising, not just in the Netherlands, but globally. Please reach out to us if you'd like to contribute your thoughts to the community or please leave your comments below. You can also discuss this topic on Operationally Speaking. SK

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