Do You Need a Tag Management System?

In our industry, there always seems to be yet another new technology platform launching or in some cases, a new technology platform to help you manage all your new technology platforms. (Did I lose you?) In any case its always helpful to get straight forward explanations of what these platforms are and what they mean to you. This is an article from February but its has a great explanation of tag management systems and their benefits for those who are not already familiar with them. For those that are it also includes a link to a whitepaper on tag management. SK

Do You Need a Tag Management System?

Every organizations knows that it's important not just to have an engaging website or online marketing campaign, but to also track what is happening on the website or campaign. This is typically done by applying tags to the underlying code. If you find these tags are becoming difficult to manage, maybe it's time for a Tag Management System.

For more information on Tag Management systems check out our new topic page. It also lists some upcoming sessions including one at OPS: Markets NYC on May 19.

Read the full article at: 
CMSWire
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