Data Management Platforms Demystified
This article from Mark Zagorski, CEO of eXelate, does a good job breaking down what a DMP actually is (or does). A good read for ad ops and publishers learning more about DMPs and what they could mean for your business. SK
Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform
In the alphabet-soup online advertising world we live in, the latest acronym to join DSPs, SSPs, IOs and RFPs in our lexicon is "DMP." As with many of the new and similarly labeled ad products, misconceptions develop about just what a DMP (Data Management Platform) is, the added value it can help create, and the functions it needs to provide to best fit a publisher's goals.
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Join AdMonsters' Content Czar Rob Beeler and U.S. Editor Gavin Dunaway as they bring a close to 2013 during a special holiday-edition of Monster Radio. From programmatic and video to native and responsive, 2013 has been a whirlwind year for ad operations. As we bid adieu to this year, it's time to take a look at where we stand as an industry and, more importantly, where we need to go. Rob and Gavin will weigh in on the best and worst of 2013, as well as what lies ahead. Join us this Friday, Dec. 13 at 3 p.m. EST to join the conversation.