Cover story: Mobile is publishers’ top investment target

Major publishers including Telegraph Media Group and Condé Nast are ramping up mobile investment as it’s cited as a key area of opportunity in the Association of Online Publishers’ Organisation Census.

The annual census, which surveys publishers and brands including News International, Bauer Media and Reuters, revealed three-quarters are planning to boost their skills in the burgeoning sector.

The Telegraph said it plans to invest in a number of new vertical markets in mobile which will include both paid-for and sponsorship models.