Centro Launches Advertising Industry's Most Efficient Media Buying System for Premium Display

Transis Helps Agencies Improve Efficiencies, Save Costs and Scale Digital Operations by 69 Percent

SAN FRANCISCO, CA--(Marketwire - March 1, 2010) - Technology and media services company Centro announces the launch of Transis at the American Association of Advertising Agencies Transformation 2010 event in San Francisco. Transis benefits agencies and media buyers by streamlining digital workflow processes and eliminating redundant tasks associated with placing digital media.

"Digital media buyers spend too much time on transactional activities versus high-level and strategic thinking processes which deteriorates the quality of media plans advertisers receive and hurts the profitability of ad agencies," said Shawn Riegsecker, president and founder of Centro. "Transis gives media buyers more time to think strategically and help their clients be more successful."

Media buyers are long overdue for a solution to move their daily duties out of spreadsheets, emails and faxes and into the 21st century. The fragmentation of audiences and overabundance of Web properties combined with the complexity of digital media has created an unscalable industry. Transis's Web-based system automates the process from front to back including research, site selection, negotiation, planning and buying, campaign management and billing reconciliation. Transis provides direct-to-site media buying software and brings an unprecedented level of efficiency and scalability to the digital advertising industry.