Breaking NUz: Microsoft Unveils New Interactive Vid Ad Format -- NUads
In another move toward connected screens, Microsoft announced that it will be launching a new style of interactive ads through its XBOX 360 consoles this fall. The new ad format will be called NUads, and they will allow users to interact with the advertisements by using controllers or simply by speaking or making gestures. To learn more about the future of TV advertising, be sure to check out AdMonsters OPS TV, to be held on July 11th!
According to the Los Angeles Times, Toyota, Unilever and Samsung Mobile have signed on as launch advertisers for the new ad format, called NUads.
Anyone watching TV or video content through apps like ESPN or NBC News on Xbox Live will see NUads, which encourage users to interact with them.
For example, a spot from Toyota will ask users to vote using their controller or by speaking or gesturing on which devices they would like to see “reinvented,” just like how the company has “reinvented” several of its car models. Toyota will be able to retain any data collected.
Ross Honey, general manager of entertainment and advertising for Xbox Live, tells the LA Times that NUads will command a premium compared with typical TV spot rates. "There have been interactive ads on the Web before, but the beauty of it is that we're bringing that to the TV," he said. "It's a substantially more valuable ad product."
Pondering the future of TV and digital video? OPS TV will bring digital advertising leaders and ops professionals together to discuss the intersection of digital video and TV advertising. Register today for OPS TV, which will be held July 11, 2012, in New York.