Apple to Release Tracking Tool for Apps

June 11, 2012 Source: Wall Street Journal

Although details are not yet known, Apple Inc. plans to release a new tracking tool that would better protect users' privacy while still allowing developers to utilize data for targeting. Check out the full article from the Wall Street Journal.

Apple Inc. is planning to release a new way for mobile app developers to track who uses their software, according to people briefed on Apple's plans, the company's latest attempt to balance developers' appetite for targeting data with consumers' unease over how it is used.

The new tool, which could be detailed in the coming weeks, aims to better protect user privacy than existing approaches, these people said.

It comes after Apple last summer rattled the mobile industry by saying it would stop allowing app makers to use a unique identifier embedded in iPhones and iPads to track users across different apps. So far, the company hasn't aggressively enforced that policy.
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Wall Street Journal