Andrew Kraft Joins AppNexus as VP of Biz Development

AppNexus has caught itself a nice big fish in the form of Andrew Q. Kraft, who is joining the RTB platform in the newly created role of Vice President of Business Development. Kraft hails from Collective, where he served as Senior Vice President for AMP Publisher Solutions; he also boasts experience as Vice President Member Services and Revenue Development for the Interactive Advertising Bureau (IAB) and founded digital marketing and management consulting firm Executivity.

Reporting to AppNexus President Michael Rubenstein, Kraft will now be in charge of facilitating strategic partnerships across the digital advertising ecosystem. AppNexus reported tremendous company growth in 2011 –the company more than doubled its employee base and opened offices in Seattle, London and Israel. In addition, its RTB platform scored excellent rankings as both a DSP and an SSP in consecutive Forrester Wave reports.

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