aiMatch To Build Value In Direct And Third-Party Inventory Says CEO Wood

Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory.

AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch?

JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to listen to the evolving needs of our customers and our industry, applying over 10 years of industry expertise to deliver new innovations that help our customers achieve results. Second, we have developed an integrated view of the entire online advertising ecosystem. We are putting this experience to work for our customers by providing a platform that addresses a publisher’s business needs and enables them to bring new value into the ecosystem.

Any challenges getting back into startup mode?

It certainly didn’t happen without moments of pause at the thought of starting a new business in the current economy. But the key for us is that we saw a huge need in the market, and we were able to quickly put together an experienced team to address it. We were fortunate to have access to many talented individuals with comprehensive knowledge of the industry and with experience in the startup culture. Our biggest challenge now is to remain focused on our core objectives while at the same time laying the foundation of a company capable of rapid growth.

What problem is aiMatch solving?

There has been great investment and innovation building value into the inventory that a publisher sells via third parties, but more innovation is needed to build value into the inventory that publishers wish to sell directly. The aiMatch solution gives the publisher the Advertising Intelligence (ai) needed to define, increase and optimally sell inventory directly or through third parties.