A+E Taps FreeWheel for Mobile Video Ad Management

A+E Networks – a joint venture by Disney–ABC Television Group, Hearst Corporation and NBC Universal and home of notable brands A+E, History and Lifetime – announced it will be using FreeWheel's Mobile Rights Management platform to monetize its mobile properties and branded applications, including premium television content shot to smartphones and tablets. In addition to yield optimization, inventory forecasting and reporting tools, FreeWheel will ensure A+E's syndicated mobile video content replicates linear television ad loads.

“With an install base of more than a quarter of a billion devices, Apple iOS devices gives our television audience a complementary way to watch our programming, and we have seen amazing growth in the number of people who have done just that,” said Lee Barstow, Vice President of Digital Ad Operations and Solutions for A+E Networks. “FreeWheel has the unrivaled experience with global television and entertainment companies necessary to scale our advertising and revenue opportunities accordingly as we expand our digital footprint even further.”

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