AdTruth Adds Lamberti From InMobi, Dayan From Criteo

James Lamberti has left his role as Vice President of Global Marketing at mobile ad network InMobi to become general manager of AdTruth, the digital advertising division of device identification specialist 41st Parameter. Also joining the company as Vice President of Marketing is Karen Dayan, who was last seen serving as VP of Marketing at Criteo.

“Both Karen and James have demonstrated the uncanny ability to recognize where the world is going before it gets there,” said Alan Naumann, CEO at 41st Parameter. “The experience they bring – with Karen’s unique combination of advertising and enterprise software insight, and James’ deep expertise in analytics, marketing, and mobile technology – will be invaluable as we apply our proven technology to the digital marketing space and continue to grow our online fraud prevention business for the world’s most respected brands.”

AdTruth recently joined the World Wide Web Consortium's (W3C) Tracking Protection Working Group in order to participate in developing guidance for implementing and adhering to Do Not Track (DNT) functionalities for browsers, publishers, marketers, advertising technology companies and others. Check out our Q&A with founder and Chief Innovation Officer Ori Eisen about the move and device identification in general.

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