Adobe Partner Ecosystem Expanded with Demdex Data and Technology Partners

Adobe published a press release detailing it's partnerships with "Data Providers, Demand Side Platforms, Ad Servers and Video Networks" through it's acquisition of Demdex, the data management platform. The article quotes Doug Knopper, co-founder and co-chief executive officer, FreeWheel, "We are proud to partner with a company like Adobe to bring better data management capabilities to our customers." What are your thoughts on Adobe's acquistion of Demdex? SK

Adobe Partner Ecosystem Expanded with Demdex Data and Technology Partners

Adobe Systems Incorporated (Nasdaq:ADBE) today announced it is expanding its partner ecosystem with partners that integrate with the audience optimization solutions the company acquired with the recent purchase of Demdex, a data management platform company. With Demdex technology, Adobe is enabling clients to aggregate and manage their strategic data assets as well as make data actionable in a broad range of third-party advertising technologies...

Read the full article at: 
Adobe Press Release
Rocket Fuel