Adnetik latest display firm to introduce privacy icon in UK, as Dutch take strict privacy view
Adnetik is not only going to use the privacy icon, they are going to pick up the cost of the fee to serve it. SK
Display advertising trading desk Adnetik is the latest firm to introduce the privacy icon across its display campaigns.
The trading firm is working with technology provider Evidon’s InForm platform to help with the serving and delivery of the icon – a small ‘i’ in the corner of a display ad which, when clicked on, tells users about the ad they’re being served, how their information is being used and what they can do to opt out of being tracked or receiving such ads.
To Learn More, Join Us At
The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.