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Hey AdMonsters! I am curious if any other publishers have problems with “bad ads” being delivered to mobile inventory. We are continually receiving complaints about ads that should never be allowed...
April 23, 2014 trafficker Greg Dolan
When interviewing a potential new trafficker, do you make them complete some kind of task to gauge their general computer skills and ability to enter data quickly and accurately? Even if the...
April 22, 2014 RTB Gavin Dunaway
“We think standards should be dead; standards have held back the industry for years,” says ReactX CEO Chip Meyers. “Thank goodness the leaderboard and skyscraper are finally going to the grave –...
Hi, We’ve been having issues with bot impressions and clicks for quite a while now. We’ve tried botblocker campaigns and blocking offending IPs from accessing our sites with varying degrees of...
Last year we ran a couple tests on our ads to measure viewability and we found that most of our ad units despite being 100% ATF were registering as only 20-30% viewable. We believe this is due to...
I'm trying to understand the differences between Flurry Analytics (http://www.flurry.com/) and Google Analytics (http://www.google.com/analytics/) for mobile applications. It appears as though...
Hello Monsters - Working on options/research around the topic of display viewability. Which publishers out there have implemented "just-in-time" or "lazy loading" of ads slots? Bonus points if you...
Hi all - Anyone have a RFI template for digital technology they are willing to share? Thanks. Melissa mbertram@crain.com
Hi All, We are building a responsive site and would like to re-scale our ads automatically so the advertiser can deliver us 1 banner instead of 1 for each breakpoint we have. Therefore we are looking...
We're a medium sized UK B2B publisher looking for ops training - namely in DFP, Ad exchanges and Ad networks. Does anyone have any recommendations? Many thanks!
Hi Guys, Just curious what are you guys using to monitor/blog third party cookies such as xasis/GroupM tracking pixels? Are you a publisher and blocking them completely or do you allow them to run?...
April 9, 2014 Beth Frutkin
Has anyone ever worked with Grupa Interia? Thoughts?
Longtime readers (‘cause I’m sure I have so many) will know a fascination of mine over the years has been the true transformation of data into an actively used currency, particularly in terms of...
Monsters, I am curious what technology other publishers are using to power geo-fencing (rather than IP based geo-targeting)capabilities. We would prefer to leverage existing ad server technology,...
April 7, 2014 viewability Gavin Dunaway
I returned to NYC from ad:tech San Francisco with a lot of story ideas and a nasty case of bronchitis. What a week to get stuck on the sidelines (i.e., in bed, wheezing): first, Rubicon Project,...
April 4, 2014 Brett Robinson
Hi Folks, Our video player (JW Player) is requiring an update that would only allow us to run CORS-compliant VAST tags. They seem convinced that this is where the market is going, as things move...
I'm looking for some general guidance or best practices regarding how much under-delivery is too much. One of my sales reps wants to run a make good campaign for 67 under-delivered impressions. The...
Hi monsters - We run a lot of newsletters and are handling them a couple of different ways. I am trying to find out what the industry norm is. For your newsletters, do you - 1. setup your newletter...
What sort of testing process or tools are you using to test mobile creative? Your own apps? Responsive test pages? Desktop Tools?
April 1, 2014 Samuel Metcalf
I often hear that our customers are requesting us, as the publisher, to screen capture their digital banner ad on our website for verification that their campaign is actually running. Now, as most of...
Hi Monsters - Who does the creative chasing at your org? Do you think that is the most effective? Would you please indicate if you are digital and print or digital alone. Thanks all! melissa
Hi guys, I'm trying to evaluate JW Player and flowplayer and wanted to ask you if you have expirience with them. 1) Support of VPAID in Flash and HTML5 in Desktop and Mobile Internet Browser 2)...
March 17, 2014 mobilevideo Gavin Dunaway
Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In...
Is anyone else experiencing an issue with mobile ads redirecting users off site and on to the app store without clicking on the ad? We've come across a few of these lately coming from several...
March 12, 2014 DSM Katie Knochel
Hello, We are a publisher who will be launching on DSM in the coming months. I am looking to learn how other companies have configured their DSM workflow. How many seats do you have? Do sales...
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