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I know this is a fairly basic topic, but I am hoping to get a quick feel of what most medium to large publishers are doing for inventory and avails forecasting. If you could spare a moment to share...
Take the Fall 2014 Viewability Litmus Test Survey. Open Now until November 14.Earlier this year – and on the heels of the MRC's decision to lift its advisory on viewability — we surveyed ad...
We are looking to see if anyone is using any ad ops billing tools. Has anyone successfully integrated DFA into accounting software? How do you handle your billing?
All, Our Creative department is having a rough time adapting their current Print-based ad generation, proofing, and tracking system to the Digital ad building world...shocker! Does anyone on this...
October 20, 2014 Ad Server Gavin Dunaway
“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its...
October 15, 2014 Megan Williamson
We recently moved our website to a responsive design in Mid September. Since then, we having major issues with DFP giving us an over. Traffic has stayed the same, yet we're are constantly getting an...
We recently moved our website to a responsive design in Mid September. Since then, we having major issues with DFP giving us an over. Traffic has stayed the same, yet we're are constantly getting an...
Last week at the BrightRoll Video Summit during Advertising Week, I heard Ben Jankowski (Group Head of Global Media at MasterCard) say, "If you've figured out programmatic, you're either a genius or...
October 9, 2014 Peter Chang
We are testing a new site template where the ads "stick/stay" in the same place while the user scrolls in order to help our overall viewability. However, we are running into issues where the Z-index...
In the past, the acronym CPA had a simple connotation for publishers: low payout. Particularly in the post-bubble digital advertising world, CPA campaigns seemed a desperate alternative when CPMs had...
The conversation is inevitable. While the phrasing always varies, it starts along these lines:“We have some extra space in the footer, do you think we could squeeze another 728x90 in there?” or maybe...
September 19, 2014 html5 Ryan Wong
For HTML5 creative, are other publishers uploading HTML/images/scripts into their ad server or requiring advertisers to submit each HTML5 creative as a single 3rd party tag?
September 8, 2014 mobile Gavin Dunaway
Last week in an interview with JUICE Mobile CEO Neil Sweeney, I suggested publishers view mobile as a quickly spreading itch that scratching won’t relieve. Do marketers feel similarly about the...
The chief finding from a Winterberry Group/IAB report on programmatic has been the subject of many conversations at AdMonsters lately: 99% of global publishers have some kind of programmatic offering...
September 3, 2014 Michael A Price
Hi Monsters, We recently migrated onto GPT tags from legacy and have implemented the asynchronous fetch, but are seeing slower ad load times. Google recommends tagging asynchronously but was...
For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. ...
Happy Friday everyone, Basic question here for which I hope there's a simple answer. I recently experienced where a network I use sent us a new campaign. After a day of running, I was notified by...
August 22, 2014 ad operations training
We are looking for training providers who can train a group of 20-30 people in Ad Ops. right from basic to a 2-3 levels deep. Can someone help with guiding me to names of good institutes or trainings...
August 21, 2014 Katie Knochel
We are currently reviewing new Order Management Systems. I am looking for feedback on Operative, FatTail and the new DSM. Thanks!
August 21, 2014 Daniel Schram
We (McClatchy) are starting to move our sites to responsive and are beginning to have issues with Wallpaper ads being cut off based on users with lower resolution and browser size capabilities. Is...
Hey folks, Sorry if this went twice. User error if so. We are contemplating moving our website to https. We confirmed with our adserver that we should be able to accomplish this on their end. But...
August 20, 2014 RTBSSP Katie Knochel
Hi publishers, I'm curious to know what made you choose one SSP over another? What was the key differentiator? Thanks, Katie
Hey folks, We are contemplating moving our website to https. We confirmed with our adserver that we should be able to accomplish this on their end. But does anyone have any insight to which ad...
August 18, 2014 Joshua R. Weaver
Today marks the hottest day of the year here outside of Portland at the Columbia Gorge. Today also marks our first day of sessions at Publisher Forum. Coincidence? Maybe. But, we like to think the...
Hey guys. Quick question out of interest. What's your most time consuming and painful task in daily ad ops in your experience? Any in particular you wish could be automated or streamlined? Thanks...
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